Twenty-first century life was already Ballardian. The rapid transition, under the new viral order, into further extremes of technological alienation has only made it more so. Western Europe is now a vast quarantined sprawl of empty streets and deserted motorways. People are confined to their homes, communicating almost exclusively via electronic means. Face-masked shoppers in the aisles of Marks & Spencer keep a wary distance from one another while stockpiling halloumi and organic wines against the coming tribulations. There is widely shared video footage of a pampered little showdog being walked through abandoned streets by aerial drones, operated by a pet owner too fearful of contagion to leave the house. All of it is unadulterated Ballard.
Saturday, April 11, 2020
Books.... are FUN vol. 000000
Especially now that life is presided over by a lethal viral pandemic, it’s hard to even glance at the news without coming across a story that could be the result of some kind of Ballard-inspired role-playing exercise. A luxury cruiseliner quarantined in San Francisco bay, its well-heeled passengers confined to their cabins for weeks on end. Holidaymakers on lockdown at a quarantined hotel in Tenerife after an Italian doctor comes down with coronavirus. A world of isolated individuals rarely leaving their homes, keeping a wary distance from one another in public, communicating with their friends and loved ones via exclusively technological means. These situations are so Ballardian as to be in the realm of copyright infringement.
Twenty-first century life was already Ballardian. The rapid transition, under the new viral order, into further extremes of technological alienation has only made it more so. Western Europe is now a vast quarantined sprawl of empty streets and deserted motorways. People are confined to their homes, communicating almost exclusively via electronic means. Face-masked shoppers in the aisles of Marks & Spencer keep a wary distance from one another while stockpiling halloumi and organic wines against the coming tribulations. There is widely shared video footage of a pampered little showdog being walked through abandoned streets by aerial drones, operated by a pet owner too fearful of contagion to leave the house. All of it is unadulterated Ballard.
Twenty-first century life was already Ballardian. The rapid transition, under the new viral order, into further extremes of technological alienation has only made it more so. Western Europe is now a vast quarantined sprawl of empty streets and deserted motorways. People are confined to their homes, communicating almost exclusively via electronic means. Face-masked shoppers in the aisles of Marks & Spencer keep a wary distance from one another while stockpiling halloumi and organic wines against the coming tribulations. There is widely shared video footage of a pampered little showdog being walked through abandoned streets by aerial drones, operated by a pet owner too fearful of contagion to leave the house. All of it is unadulterated Ballard.
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